This is pretty crazy and a clear sign that the whole TV industry is shifting. Ad rates for “The Simpsons” are higher for Hulu than they are on FOX (Same thing goes for “CSI”).

Marketers, who are now considering commitments for the 2009-2010 TV season, are willing to pay more because TV.com and Hulu.com, owned by investors including News Corp., NBC and Walt Disney Co., provide committed viewers who actively seek out shows. There are fewer commercials, and consumers are twice as likely to recall Web ads, Poltrack said, citing Nielsen.